National Instruments today released a new brand identity, including a new company logo, visual image and enhanced digital experience, to launch a new brand promotion and celebrate and pay tribute to the engineers, companies and them who practice Engineer Ambitiously every day Contributions made. From now on, National Instruments will simplify its name to "NI", and the company is committed to uniting talents, ideas and technologies that have the courage to make breakthroughs to advance our world. At the same time, in order to share those ambitious people and stories, the company opened a Perspectives column on its official website. NI CEO Eric Starkloff released an opening speech today.

"The core of NI is dedicated to empowering the engineer population. They are solving the problems of today, tomorrow, and the next century for us." NI Chief Marketing Officer Carla Pi?eyro Sublett said: "Our customers are leaving them in this world. Their brilliant achievements inspire us all. Their innovative feats will have an impact on the entire planet and even wider areas. Our brand new brand image is integrated into their stories, inscribed with their extraordinary engineering creativity, and pay tribute to them Contribution to the entire society."

For more than 40 years, NI has worked hand in hand with many outstanding engineers and companies to use test and measurement technology to solve the world's most pressing challenges. From data and automation to research and verification, NI software interconnected methods are helping customers test innovative ideas faster, more reliably, and more safely. The rich software that NI has accumulated over the years combined with the latest cloud computing and machine learning is driving the overall modernization of the test and measurement industry and helping customers quickly build next-generation products.

"We are developing advanced plasma rocket propulsion technology, which will enable commercial applications of various earth-moon and outer-space technologies." Franklin Chang, CEO and President of Ad Astra and member of the NASA Astronaut Hall of Fame Dr. Diaz said, "NI is a key technology partner in our journey. We will redefine the next generation of space travel. Its test and measurement technology allows us to focus on what we do best-the next great thing for mankind. Prepare for the leap forward."

NI CEO Open Letter

Hi,

National Instruments is always changing, in order to better serve you-engineers and companies dedicated to creating extraordinary and responding to the world's most difficult and urgent challenges.

National Instruments has been transforming to better serve you—the engineers and enterprises creating extraordinary solutions to the world's most pressing challenges.

You may have noticed some changes. First of all, we simplified the company name from "National Instruments" to "NI". NI serves the global market, and what we have done has already gone beyond simply "instruments." We have a brand new image, which represents our people-oriented thinking and our commitment to bring positive influence to mankind; we have a new logo, which represents NI’s forward-looking thinking on engineering technology; finally, our new generation of corporate website also It has been online, and we look forward to bringing you a better experience.

So, you may notice some things look a little different about us. For starters, we're shortening our name to NI to acknowledge the global markets we serve and because we do so much more than create “instruments.” We have a new look that reflects our people-first mindset and commitment to making a positive impact on humanity. We launched a modernized website to improve your experience. And we have a new logo to illustrate our forward-thinking approach to engineering.

Why now?

When NI was founded, we focused on one thing-to fundamentally improve the way engineers innovate. So far, we have not changed our original intention. However, over the past 40 years, many things have changed. Your business and technology have become more complex. We are all moving forward at an unprecedented speed.

Why change now? When we were founded, we set out to do one thing: radically improve how engineers innovate. Today, that responsibility remains unchanged. But a lot has changed over the past 40 years. Your businesses and technology are more complex, and we're all moving faster than ever.

The events in recent months have profoundly changed our lives. We have to stop and think seriously, is it the right time to introduce you to these changes? The answer is very clear to us, the world has never needed engineers and engineering culture like it does now. From low-cost ventilators to clean energy systems to the communication devices that maintain our daily communication, we live in a world defined and created by engineers using technology. It is their enthusiasm and innovation that ensure that we are stronger in this challenging era.

The events of the last several months have also changed our lives. The gravity of those events made us stop and reflect if now was the right time to introduce these changes to you. But to us, the answer was clear: our world needs engineers now more than ever. From low cost ventilators to clean energy systems to the communication devices we rely on every day to stay connected, we live in a world built and defined by engineers and technology. And it's their passion and innovation that will ensure we come out of this challenging time stronger.

Most people think that the current situation will become the "new normal", but we hope to take a higher view. We hope to create a better "normal" for your business, your customers and society as a whole. Isn't this the spirit of an engineer? ——Continuous efforts to continuously improve the design, improve the plan, and improve the spirit of the results.

Most are referring to this situation as the “new normal,” but we want to aim higher than that. We want to help create a better normal for your businesses, for your customers, and for society. After all, isn't that the spirit of engineering—the ethos of constantly striving to improve a design, solution, or outcome?

In the past three years, we have been thinking about and gradually advancing the business and organizational structure, integrating the internal connections between people, ideas and technology, so as to better meet your needs. Today, our method of software interconnection tailored for you inspires engineers to innovate boldly-in the semiconductor, aerospace, defense and government departments, automotive, medical, academic, and energy industries, they are rapidly changing The ideas of the world become reality. The new era of NI is written by each of us with courage and determination, and we are Engineer Ambitiously together.

That's been our approach: we've spent the past three years connecting the right people, ideas, and technology to steadily transform our business to better match your needs. Today, our tailored, software-connected approach is emboldening engineers across the industries we serve —Semiconductor; aerospace, defense, and government; automotive; medical; academia; energy; and more—to rapidly bring world-changing ideas to life. This new era of NI is defined by a bold call to action to each of us to Engineer Ambitiously.

what does this mean?

Engineer Ambitiously is that we imagine together and help each other to create a better future. Accumulate steps and even thousands of miles, accumulate small streams to form rivers and seas. We believe that all great achievements come from the accumulation and breakthrough of once insignificant innovations. At NI, Engineer Ambitiously means being curious and taking risks because we know that everything we learn today will guide us into the future. At the same time, all of us are deeply inspired by the challenges and achievements that Engineer Ambitiously solved.

What does that mean? To Engineer Ambitiously is to envision and then solve for a better future, one that we can create together. It means recognizing that small innovations add up to significant progress and taking steps to turn that progress into something bigger. At NI , we Engineer Ambitiously by being curious and willing to take chances because we know everything we learn today will guide us into that future. And we get our inspiration from the work you do to Engineer Ambitiously and solve so many important challenges.

At this moment, we jointly open a new era of NI, continue to follow each other and achieve each other, helping the next generation of innovators to imagine the future, pursue excellence, and accelerate.

As we kick off this new era, know that we're here for you, for each other, and for the next generation of innovators who think bigger, aim higher, and go faster.

Right now, let us be Engineer Ambitiously together.

It's time. Let's Engineer Ambitiously.

Eric

Chief Executive Officer of NI

NI Moments Message

To engineer ambitiously is to envision and then solve for a better future, one that we can create together.

Our world needs engineers now more than ever.

Engineer Ambitiously is that we imagine together and help each other to create a better future.

Our world has never needed engineers more than it does now

-Eric Starkloff, CEO, NI

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"We're developing advanced plasma rocket propulsion technologies that will enable a variety of commercial, cislunar and deep-space applications," said Dr. Franklin Chang-Diaz, CEO and president of Ad Astra and a member of the NASA Astronaut Hall of Fame . "NI is a critical technology partner that's been by our side throughout this journey, one that will redefine space travel for generations to come. Its test and measurement technologies enable us to focus on what we do best – preparing for mankind's next giant leap. "

"We are developing advanced plasma rocket propulsion technology, which will enable commercial applications of various earth-moon and outer-space technologies." Franklin Chang, CEO and President of Ad Astra and member of the NASA Astronaut Hall of Fame Dr. Diaz said, "NI is a key technology partner in our journey. We will redefine the next generation of space travel. Its test and measurement technology allows us to focus on what we do best-the next great thing for mankind. Prepare for the leap forward."

-Dr. Franklin Chang Díaz, CEO and Founder, Ad Astra Rocket Company

-Founder/CEO of Ad Astra Rocket, Dr. Franklin Chang Díaz

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“More than 40 years ago, NI disrupted the automated test and automated measurement market to empower engineers across industries to reach their highest ambitions. Aswe'veseen in recent months, technology and engineering are more important than ever to support the complex and evolving needs of humanity. This new era of NI will catapult engineering innovation and elevate the importance of test and measurement. I can't wait to see what's next for NI."

"More than 40 years ago, NI disrupted the automated test and automated measurement market, empowering engineers from all walks of life to realize their most ambitious ambitions. In recent months, we have seen that with the continuous development and increasingly complex needs of mankind, technology And engineering is more important than ever. NI’s new era will promote engineering innovation and elevate test and measurement to a more important position. I can’t wait to witness NI’s future."

-Kiran Uni, Vice President, Frost& Sullivan

-Kiran Uni, Vice President of Frost & Sullivan

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"Some may think NI is just another member of the test and measurement industry. The truth is the company has been building software platforms to enable enterprises, engineering organizations, educational institutions, and others to create solutions that power today's 5G networks, assisted and autonomous driving systems and many other advanced technologies for several years. It's great to see the company embrace that broader vision, move to expand their capabilities and take action to help engineer solutions for some of the world's most complex challenges."

"Some people may think that NI is just another member of the test and measurement industry. The fact is that this company has been building software interconnected platforms for many years, empowering companies, engineering organizations, educational institutions, and other members to create solutions that support today The realization of 5G networks, assisted and autonomous driving systems and many other advanced technologies. I am very happy to see NI embrace a broader vision, bravely expand its boundaries, and use every action to help engineers innovate methods to meet the world's most complex challenges. "

-Bob O'Donnell, President of TECHnalysis Research

-Bob O'Donnell, President of TECHnalysis Research

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"Technology is constantly evolving, so it's difficult to predict exactly what the next 10 or 20 years will look like, let alone the next 100. While innovation ebbs and flows, a commitment to understanding your customers' needs is timeless. NI is reaffirming itself as the leader in knowing what its customers need to be successful. Beyond that, NI is embracing the responsibility of helping to achieve engineering solutions for the global challenges we currently face and will continue to face."

"Technology is constantly evolving, and it is difficult to accurately predict what the next 10 or 20 years will be like, let alone the next 100 years. However, when innovation rises and falls, the commitment to understanding customer needs is eternal. NI reiterates As an industry leader, he understands what customers need to succeed. In addition, NI is also willing to embrace the responsibility of the engineering community to help implement engineering solutions to meet the global challenges we face and continue to face."

-Patrick Moorhead, Founder, President and Principal Analyst at Moor Insights& Strategy

-Patrick Moorhead, Founder/Chairman/Principal Analyst, Moor Insights& Strategy

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